Objective: Learners will specify how Ads of Resistance criticize contemporary society. You will know you have achieved mastery when you specify the advertising practices of our society that Ads of Resistance are criticizing.
Classwork:
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Performance of Understanding:
Ads of Resistance Project
Point of the Process: Our culture is full of media—commercials, ads, billboards, film, music, etc.--
and the messages sent by that media affects the way people in the book think and act. In our world, we
also have a lot of media that affects the way we think and act but because media is so normal we often
don’t think critically about its messages. The purpose of this project is to think about the superficial and
subtle messages that ads send to us in order to make us think a certain way and “resist consumption” by responding with our own ideas about what is important in life.
DIRECTIONS:
PREPARATION PORTION – Due today before the end of class:
1. Pick an ad from a web-based TV commercial, banner ad, corporate website, or web-based magazine. Open this image in a new browser tab (I will need the exact URL from the address bar).
2. Enter the “superficial” message of the ad in the form below.
WHAT IS THIS AD TELLING YOU TO BUY?
3. Figure out and write down the “subtle” message of the ad.
WHAT IS THIS AD TELLING YOU THAT YOU SHOULD THINK?
Example: A REVELON ad may be telling you to buy lipstick but its subtle
message might be telling you that “Beauty = What you look like.”
A DODGE commercial may be telling you to buy a pick-up truck but its subtle
message might be telling you that:
“In order to be a REAL MAN you have to own a TOUGH CAR.”
YOU HAVE TO BE RICH TO BE HAPPY
YOU HAVE TO DRINK ALCOHOL TO HAVE FUN
MAKE-UP MAKES YOU SEXY
FAST CARS MAKE YOU SEXY
SKINNY = BEAUTIFUL
A BUILT BODY = BEAUTIFUL
After you have chosen your advertisement,
fill in the Classwork form below these instructions.
CREATIVE PORTION of POU – Due Today at 4:30 pm:
(Work on this in class with your partner. I will be in my room until 4:30 for extra help.)
1. Decide whether or not you agree with the “subtle” message of the ad you chose and think of
a message you want to send back to the maker of the ad (the same way the designers responded to events by manipulating the BP logo).
Example: you may want to respond to an ad that tells you “Beauty = what you look
like” by saying instead, “Beauty=who you are inside”
2. Create your own POSTER AD in response to the “subtle” message of the ad you chose. Save your ad as a Microsoft Word Document.
3. Include a visual component (use pixlr.com or other free photo editing software) that shows your idea.
4. Include a slogan that lets people know what your poster’s message is.
Hint: first think of what you would say back to a subtle message like: “REAL MAN = TOUGH
CAR” for example: “No! A REAL MAN = A GENTLEMAN” Then think about how you can show
what a gentleman looks like on your poster.
EXPLANATION PORTION – Due Tuesday during class:
(I will tell you more about this portion of the POU on Tuesday)
If you do not have your laptop, work with a partner.
Now Go Find an Advertisement!
Discuss your advertisement with your partner,
and fill in the form below:
Ads of Resistance Project
Point of the Process: Our culture is full of media—commercials, ads, billboards, film, music, etc.--
and the messages sent by that media affects the way people in the book think and act. In our world, we
also have a lot of media that affects the way we think and act but because media is so normal we often
don’t think critically about its messages. The purpose of this project is to think about the superficial and
subtle messages that ads send to us in order to make us think a certain way and “resist consumption” by responding with our own ideas about what is important in life.
DIRECTIONS:
PREPARATION PORTION – Due today before the end of class:
1. Pick an ad from a web-based TV commercial, banner ad, corporate website, or web-based magazine. Open this image in a new browser tab (I will need the exact URL from the address bar).
2. Enter the “superficial” message of the ad in the form below.
WHAT IS THIS AD TELLING YOU TO BUY?
3. Figure out and write down the “subtle” message of the ad.
WHAT IS THIS AD TELLING YOU THAT YOU SHOULD THINK?
Example: A REVELON ad may be telling you to buy lipstick but its subtle
message might be telling you that “Beauty = What you look like.”
A DODGE commercial may be telling you to buy a pick-up truck but its subtle
message might be telling you that:
“In order to be a REAL MAN you have to own a TOUGH CAR.”
YOU HAVE TO BE RICH TO BE HAPPY
YOU HAVE TO DRINK ALCOHOL TO HAVE FUN
MAKE-UP MAKES YOU SEXY
FAST CARS MAKE YOU SEXY
SKINNY = BEAUTIFUL
A BUILT BODY = BEAUTIFUL
After you have chosen your advertisement,
fill in the Classwork form below these instructions.
CREATIVE PORTION of POU – Due Today at 4:30 pm:
(Work on this in class with your partner. I will be in my room until 4:30 for extra help.)
1. Decide whether or not you agree with the “subtle” message of the ad you chose and think of
a message you want to send back to the maker of the ad (the same way the designers responded to events by manipulating the BP logo).
Example: you may want to respond to an ad that tells you “Beauty = what you look
like” by saying instead, “Beauty=who you are inside”
2. Create your own POSTER AD in response to the “subtle” message of the ad you chose. Save your ad as a Microsoft Word Document.
3. Include a visual component (use pixlr.com or other free photo editing software) that shows your idea.
4. Include a slogan that lets people know what your poster’s message is.
Hint: first think of what you would say back to a subtle message like: “REAL MAN = TOUGH
CAR” for example: “No! A REAL MAN = A GENTLEMAN” Then think about how you can show
what a gentleman looks like on your poster.
EXPLANATION PORTION – Due Tuesday during class:
(I will tell you more about this portion of the POU on Tuesday)
If you do not have your laptop, work with a partner.
Now Go Find an Advertisement!
Discuss your advertisement with your partner,
and fill in the form below:
Cultural Criticism Examples:
Group One:
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Group Two:
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